National Print Ads available in the #1 Financial publication in the U.S. - The Wall Street Journal
Wall Street Journal Newspaper National Circulation: 412,428
The Wall Street Journal is a daily newspaper. Each national print ad runs in 1 (one) issue on one day in The Wall Street Journal
See 2026 National Rate Card attached
Minimum ad buy is 1 (one) national ad
Advertiser must supply finished ad creative on high resolution PDF to WSJ ad specs
Each National Quarter-Page 4-Color Print Ad in The Wall street Journal is $45,296 total ($38,876 ITEX and $6,420 Cash)
Quarter-Page Ad Size is: 5.35 inches X 10.50 inches
Each National Half-Page 4-Color Print Ad in The Wall Street Journal is $90,593 total ($77,753 ITEX and $12,840 Cash)
Half Page Ad Size is: 10.87 inches X 10.50 inches
Each National Full-Page 4-Color Print Ad in The Wall Street Journal is $181,185 total ($155,505 ITEX and $25,680 Cash)
Full Page Ad Size is: 10.87 inches X 21.00 inches
Wall Street Journal National Print Advertising Disclaimers and Advertising Clearance: Strict Advertiser Clearance Procedures apply - No previous or current cash advertisers of The Wall Street Journal are allowed to place under the barter program. All advertisers and their ad content must be cleared in advance. Advertiser may not qualify if they (or someone representing them) have previously contacted any of Publisher's sales agents or any of Publisher's local, national or corporate sales departments. Ad Creative - Advertiser to supply final ad creative to publisher's specs. Contact - All inquiries and questions regarding The Wall Street Journal must go through Barter Advertising Solutions only. Please contact Jay Greenlees to start the clearing process and answer any additional questions. Advertiser will be required to review, approve and sign Barter Advertising Solutions Print Advertising Insertion Order which will outline the time frame the ad(s) will appear in and other terms and conditions. All ads are subject to space availability and flex scheduling. ***Exact national circulation subject to change and may vary from audit. Rates are flat regardless of circulation changes. Section preference may be requested but is not guaranteed. Advertiser to provide preferred requested week for ad to run either requesting the week as Monday through Friday or Monday through Saturday. If any Ad(s) do not run in preferred requested week for that ad then generally they run the following week). E-Tears are what is provided for proof of performance. Advertiser not allowed to use WSJ in ad materials to code ads. WS or WJ are allowed, just not WSJ. Other terms and conditions may apply.