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Influencer marketing means that one or more people are deployed to influence the behavior of a target group. Influencers are paid well to partner and advertise with certain brands. Well-known influencers usually have many followers on social media. By posting specific content that is aligned with your content strategy they can gain the recognition from well know brands and companies. 

The most common way is getting paid by companies, brands, and services. Typically, they need to create content and get paid by the agreed rate. Some do commissions too — just like in affiliate marketing and collaborations. Another way is through product promotion or displaying ads on their content.

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