Beacon Plumbing

Cost Effective Customer Acquisition



Established in 1999, Beacon has evolved into Seattle’s #1 plumber. Locally owned and operated with 65 full-time employees, Beacon offers quality residential and commercial plumbing services, including faster response time and affordable prices. And you’ve gotta love their tag line: “Stop Freakin’, Call Beacon!”


Like most small businesses, Beacon Plumbing was struggling to get more customers in cost effective ways. So they turned to ITEX for help.


ITEX supplied a steady stream of new customers who spent ITEX dollars on Beacon’s plumbing and heating services. More specifically, the power of the ITEX Trading Community created demand by allowing users to spend ITEX dollars instead of cash. This enabled Beacon to leverage the ITEX dollars they earned to pay for advertising campaigns with local direct mail, billboard, and radio groups.



$300,000 in new busness from ITEX Customers

Saved over


Purchases focused mainly on advertising Beacon Plumbing in the Greater Seattle area, resulting in cash-paying customers. A big win!
Bill Cahill,
If you aren't using trade in your business,
you are missing out on a great opportunity!